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How refreshing it would be to experience this headline, instead of what we read today.
COMPANIES ABANDON QUICK FIXES,
STOP MAKING BLAND, LOOK-ALIKE PRODUCTS AND
DISCOVER HOW TO ACHIEVE QUALITY DEMANDED BY CUSTOMERS.
Fundamental improvement ideas of Deming and Crosby initiate quality thinking.
What is the cause of process problems? What does it take to improve quality and secure jobs? What skills are needed to really solve quality problems, not just create quick fixes?
The solution is so fundamental it was developed decades ago. The ground-breaking ideas of legendary improvement experts W. Edwards Deming and Philip B. Crosby are just as relevant today as they were more than forty years ago.
Far too many of today’s leaders do not understand the groundbreaking improvement ideas of Deming and Crosby. The few who have distant memories of Deming and Crosby do not understand how the improvement ideas they pioneered are very relevant today. We wouldn’t be in the manufacturing mess we are today if we could only apply what they taught us.
To solve this problem, R. J. Kovel, an Engineering Consultant who helps manufacturing companies cut costs and improve quality, authored the book It All Begins with Deming and Crosby. Kovel gained first-hand experience of the widespread inability to apply and benefit from established improvement methods. Amazed at how many lacked a basic knowledge of Deming and Crosby, he decided to communicate an understanding of valuable improvement methods by means of this engaging story.
The story is written to benefit everyone from top management to front-line employees. Everyone needs to learn how to improve quality by applying Deming and Crosby.
This book doesn’t simply rehash Deming’s 14 points or reinterpret Crosby’s landmark books. Instead, it chronicles a journey of discovery and transformation as these classic quality improvement ideas are applied to everyday situations. What results is an attention-grabbing, relevant story that holds the readers interest while filling their mind with the fundamentals of quality.
The price of the book is trivial compared to the significant knowledge contained within it. The reader will receive more value and be more engaged while reading it than with any training seminar available today. It is literally worth more than quality seminars costing hundreds of dollars.
Discover the fuel for transformation. Read this book, understand what has been forgotten about quality and begin the path to transforming your thinking.
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